Get a fractional marketer who’s got the skills and mindset to make your marketing goals a reality.
Hello! I'm Jason. I'm a marketer who uses empathy and data-driven decision making to create winning marketing strategies.
Marketing Strategy
With over 11 years of experience in various marketing roles across multiple industries, I have the wide range of skills and tools needed to build campaigns and strategies that are crafted to your audience. Your marketing strategy should be tailored to your ideal customers, so I’ll craft something that fits the bill and gets you out of spray-and-pray mode.
Video & Multimedia
I have produced videos in various formats and styles, end to end. From ideation, to scripting, storyboarding, shoot logistics, production, as well as post-production and editing – I can create everything from explainer and demo videos to lifestyle and social posts. I can also re-purpose and edit webinars and other content so that you’re making smart use of content and resources you already have. I’ll ensure the effort you put into video is never wasted.
Content & SEO
Creating meaningful and engaging content is something I find a lot of satisfaction in. But in a very noisy content world full of competition and algorithms, creating something great isn’t always enough. That’s why my content is throughly researched and aligned with SEO best practices. I’ll establish and maintain you as a thought-leader and resource, and ensure your content doesn’t get lost in the shuffle of the internet.
Events Production
I have an established track record of creating, curating, and producing must-attend events – both digital and in-person. Events can help attract new customers, develop you as a leader in the industry, and form and reinforce your brand. From curating and prepping speakers, to developing assets (promo materials, digital overlays, etc.), and running it, I’ll create a number of great events from the ground up.
Marketing Automation
Marketing automation is an incredibly powerful tool to scale up and refine your lead gen, customer service, and onboarding efforts. But it is something that needs to be built with forethought. Across my career I have routinely owned the marketing automation platform because I build infrastructure that’s smart, stable, and finely tuned to the customer journey. I’ve worked on a wide range of use-cases, and I’ll build you something that works.
Copywriting
Words have power, and they are something I have routinely leveraged to connect, convince, and convert leads and prospective customers. Whether it’s through web copy, emails, or copy for print or digital ads, I use empathy and an understanding of the customer journey to write copy that resonates and speaks to your customers and taps into their pain points or aspirations.
Account Management
My previous experience in a larger agency setting has given me the knowledge and expertise to keep clients feeling informed, valued, and happy while we bring their vision to life – all while staying on-time and on-budget. I’ll manage your project and your client’s expectations, so you can focus on delivering. I work great cross-functionally with other teams, and have the empathy and people skills to navigate the tricky situations that sometimes come up.
Social Media
Social media has become ubiquitous, but navigating it as a brand can be challenging. I’ll ensure not only do you avoid the pitfalls brands can fall into on social media, but that we create a flourishing and engaged audience on the platforms that make the most sense for you. Let’s make content that’s a hit for your audience, and strengthens your brand and what you want it to represent and embody.
Community Management
Building up a community of raving fans pays dividends. They can become some of your best and most convincing evangelists. Whether it’s by curated events, experiences, or communities like Discord or Reddit, I’ll craft a community strategy that excites and empowers customers to become ardent fans. I’m also extremely comfortable being the face of that community if need be.
I love working with...
Startups & Scaleups
The brunt of my career has been in tech and startups, and it’s an experience I absolutely love. I can lead the strategy, help you find your ideal customer, or build up marketing processes and infrastructure. If you have a small, but mighty marketing team, I can fill in any gaps you might have and provide specific expertise you may be lacking.
Marketing Teams
Need some specific expertise you’re missing? Or just added support in certain areas? I can easily integrate myself into larger marketing teams to give you the support you need for your department’s marketing goals. Let me help relieve some pressure on your team, and ensure you keep to promised timelines, results and deliverables.
Indie Game Devs
Video games are a personal love of mine, and I absolutely love the creativity, uniqueness, and passion of the indie scene. But a lot of indie developers don’t have the luxury of having one marketer, let alone a team. I can help you position, market, and gain awareness for your games – and cut through the incredible noise on Steam.
